Document Type

Capstone Project

Degree Name

Bachelor of Arts (B.A.)


Humanities & Communication


Youth obesity is increasing at an alarming rate and influenced by a number of factors. The rising costs of obesity include related illness such as diabetes, eating disorders, depression, and eventual disability or worse, death, can be avoided. This is possible by working together as individuals, part of a greater system to change our lives. We found out why the media has only chosen to focus on the issue now, in 2007. The obesity epidemic is a problem for all ages, and we felt that it was most important to educate children on the negative effects that advertising can have on youth obesity in order to get them off of their couches and on the run, fixing one of the many causes of youth obesity, sedentary behavior. Since the media is a powerful tool for or against children, the media has a responsibility of aiding in prevention rather than helping cause the epidemic.


Capstone Project (B.A.) Division of Humanities and Communication