Document Type

Capstone Project

Degree Name

Bachelor of Arts (B.A.)


Humanities & Communication


This in-depth research paper will explore and apply ethical theories concerning profitability and environmental sustainability. Applying specific ethical frameworks to a case study will demonstrate ways in which ethical policies and practices have proven both economically sound and environmentally sustainable. This project will detail the ways in which a local case study involving forestry management, natural waste disposal systems, and watershed management in Santa Cruz County has implemented ethical practices that recognize the full value of natural systems and the potential profits in protecting them. In applying ethical frameworks, this project will take into account the potential effects of such practices on the entire moral community, as well as the long-term consequences to the health of Earth's ecosystems. This project is intended to inform academic and business communities concerning new ways to apply ethical principles in their business practices. The project is also intended to establish a basis for cooperative argumentation between the business community and environmental advocates. It will inform the audience the ways in which ethical theories can be applied to business strategies that are both profitable and environmentally sustainable. Finally, it will demonstrate the student's ability to apply ethical frameworks to environmentally sensitive issues, to potential employers.


Capstone Project (B.A.) Institute for Human Communication