Master of Arts (M.A.)
This study evaluated participant engagement of portable didactic content based on the physical placement within the California Mission Museum of San Juan Bautista. Didactic content was presented in the form of an extended learning card (ELC), which further offered web based resources relating to the mission museum’s Alfred Hitchcock Vertigo exhibit display case. Participants for this study were anonymous museum visitors. Engagement was measured by way of participant obtainment of ELC based on ABAB design. Placement of ELC was alternated in location from the mission gift shop and the exhibit display. Participant engagement of web based resources after ELC obtainment was also measured. Data indicated a substantial increase in participant obtainment of the ELC when didactic content was placed in close proximity to the exhibit. Data concerning extended learning web resources presented a lack of participant engagement and future research is needed. Discussion of findings presented relate to the development of effective museum based practices and future studies concerning access to virtual museum educational resources.
Gentry, Jewel Sean Yahut, "Measuring Visitor Engagement in the Mission Museum" (2016). Capstone Projects and Theses. 568.