Capstone Project (Open Access)
Bachelor of Arts (B.A.)
Music & Performing Arts
Music and Recording Technology
Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need. Through research of different marketing strategies, musicians can use tools and strategies to facilitate, monitor, and plan their content without needing a third party.
Martinez, Jessica E., "The Use of Social Media for Marketing by Independent Musicians" (2021). Capstone Projects and Master's Theses. 1048.
Advertising and Promotion Management Commons, Entrepreneurial and Small Business Operations Commons, Fine Arts Commons, Marketing Commons, Music Performance Commons, Other Music Commons, Public Relations and Advertising Commons, Sales and Merchandising Commons, Social Media Commons