Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)


Music & Performing Arts


Music and Recording Technology

First Advisor

Lanier Sammons


Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need. Through research of different marketing strategies, musicians can use tools and strategies to facilitate, monitor, and plan their content without needing a third party.


Thank you to all who helped me in my college journey until the very end. I am deeply appreciative for all that everyone has done for me. I hope the music building continues to grow because it's a wonderful community that I enjoyed being part of.