Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Science (B.S.)


Health, Human Services and Public Policy


Collaborative Health and Human Services

First Advisor

Caitlin Stinneford


United Way of Santa Cruz has been a resource for the community for many years. Sadly, after the pandemic hit, it caused many financial hardships for the nonprofit organization. There is a lack of economic support for nonprofits all over the US that could be heard around the world. United Way exists to be able to support those in need, but at this moment they cannot provide that support without help. This is due to several reasons including high rates of unemployment, decreased spending during the pandemic, and reduced person-to-person contact with potential donors. All these factors contribute to the lack of financial support which could lead to devastating consequences, including a decrease in funding for programs, reduced staffing, and even possible closure for some nonprofits. Therefore, a fundraising event was the most fitting project idea. Reimagine 2021 Campaign Kickoff was a fundraiser that could help the organization raise money to help fund their youth programs. United Way hosted their event in mid-October, and it was successful although it wasn't in the ways they expected. It's important to be able to pivot in any unforeseen situation to make a negative into a positive in a short period of time.