Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)


Health, Human Services and Public Policy


Collaborative Health & Human Services


With the number of older and senior adults increasing in the United States, and specifically in Monterey County, there is a growing demand for services that support aging adults. However, many pet owners, especially those of older age, fail to realize the importance of estate planning for their pets due to technology gaps, lack of knowledge and education regarding estate planning, and poor physical and mental health. Consequently, the lack of an estate plan results in the burden being placed on family and friends, the abandonment of pets, and the euthanization of pets. Peace of Mind Dog Rescue (POMDR) strives to be an advocate for senior people and address this issue through their Perpetual Care Program (PCP). The purpose of this project is to increase awareness in the community about the Perpetual Care Program and the number of registrations for the program among senior pet owners. Social media flyers were created and posted on POMDR’s Facebook and Instagram pages to inform followers about PCP. Physical flyers were also developed and distributed to local businesses and organizations frequented and utilized by senior pet owners. The findings from this project illustrate the need for PCP and estate planning resources among pet owners in Monterey County. The recommendation for POMDR would be to continue publicizing information about PCP in the community and establish connections with local businesses and organizations for outreach.