Capstone Project (Open Access)
Bachelor of Arts (B.A.)
Health, Human Services and Public Policy
Collaborative Health and Human Services
Breathe California of the Bay Area, Golden Gate, and Central Coast is a 501(c)3 non-profit that works with local communities to fight lung disease. This capstone project was developed for the Tobacco Control Program and addressed how Big Tobacco disproportionately targets youth, people of color, and LGBTQ+. Less awareness of tobacco-related issues, targeted marketing schemes, and individual susceptibility to negative health behaviors result in addiction, decreased physical/mental health, and increased negative behaviors. The project was a 45-minute educational resource video to be published on the Breathe California YouTube channel. It consists of topics about the warning signs of nicotine addiction in youth, Breathe California’s history, Ash Kickers program, and tobacco control efforts by collaborators. The goal was to reach 25 views and 20 survey responses in the first week. The result was 57 views and four survey responses. I recommend that the agency uses the video in further public education programs.
Lopez, Tucosha, "NOTICE: Youth, POC & LGBTQ+ Big Tobacco Wants You" (2022). Capstone Projects and Master's Theses. 1286.