Capstone Project (Open Access)
Bachelor of Arts (B.A.)
Health, Human Services and Public Policy
Collaborative Health and Human Services
Children in low-income single-parent households are more likely to experience systemic challenges, such as dropping out of school. Big Brothers Big Sisters is a nonprofit organization that pairs youth and adult volunteers to form a mentor/mentee bond. This provides youth with a positive and supportive environment. Youth can be enrolled from ages 7 to 14 and stay in the program until they turn 18. A challenge the agency is facing is not having a big enough pool to provide youth with the best possible mentor. The purpose of this capstone project was to widen the pool of “Big Brothers” and “Little Sisters” volunteers. To accomplish this, an awareness campaign to recruit volunteers was implemented. Flyers were strategically placed throughout the community in locations that men and youth girls frequent. The project assessment revealed that the overall number of volunteers increased but the increase in the focus population was limited.
Paneda, Daisy, "Volunteer Recruitment and Awareness Campaign for Big Brothers Big Sisters of Santa Cruz County" (2022). Capstone Projects and Master's Theses. 1315.