Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)


Health, Human Services and Public Policy


Collaborative Health and Human Services

First Advisor

Thomas Rogers


Monterey County Rape Crisis Center (MCRCC) is a nonprofit organization whose mission is to advocate for and serve the people of Monterey County who are experiencing sexual violence. The main issue was that few Spanish speakers had knowledge about MCRCC services and programs despite Monterey County having a large Hispanic population. The community engagement team is the division in the organization that conducts community outreach within the Monterey County population. The idea for the project is to advertise a commercial and create an advertisement using a local radio station. The new initiative can help promote awareness in the community by informing them about MCRCC. The hope was to see more Spanish speakers report abuse and seek support services MCRCC offers to the community. The project was an opportunity to spread awareness and information throughout Monterey County and get the community involved. The project can be expanded to farmworkers or other underserved populations.