Capstone Project (Campus-Only Access)
Bachelor of Arts (B.A.)
Health, Human Services and Public Policy
Collaborative Health & Human Services
The Collaborative Health & Human Services major at California State University Monterey Bay falls under the College of Health Sciences & Human Services. The CHHS department is in dire need of marketing in order to increase awareness about the major as well as enrollment. The department is in need of encompassing marketing material to showcase all that it has to offer to prospective students. The project aims to create a marketing video showcasing the different aspects the major has to offer as well as the job readiness it provides. The project will be created by interviewing students, alumni, and faculty and showing their experiences and points of view about the major. The marketing video will be used in order to market the major to students as well as edited into smaller clips to use on the department's social media accounts. The project aims to attain multiple video views within one week of its release date. The next steps that the department will take will be to continue posting video clips and interviews in order to keep the momentum going.
Martin Del Campo, Ruben, "The Marketing Project" (2022). Capstone Projects and Master's Theses. 1347.