Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)


Health, Human Services and Public Policy


Community Health

First Advisor

Mary Jo Zenk


Many aspiring entrepreneurs in Monterey, San Benito, and Santa Cruz county are making the move to the Bay Area to pursue their careers as business owners, rather than creating jobs and businesses locally. The Institute for Innovation and Economic Development is a non-profit organization that provides entrepreneurial resources, services, and events that help individuals grow as aspiring business owners. The purpose of the program is to offer inclusivity, and encourage everyone in the tri-county area to utilize the resources they provide. The project implemented will be a plan to assist underrepresented individuals who are unaware of the resources iiED provides, and encouraging and researching different techniques other program’s have implemented. Through the series of interview’s, one can deduce the best course of action to take moving forward with outreach efforts. This will help solidify a marketing plan to coexist with the outreach plan that will target these underrepresented individuals in the future, which will serve as the next step.