Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)


Health, Human Services and Public Policy


Collaborative Health and Human Services with a concentration in Social Work

First Advisor

Esmeralda Maldonado


Hope Services is a 501(C)(3) nonprofit organization located in Seaside, California. Hope Services was in need of a new marketing and branding plan in order to reach more people throughout the various communities that are being served. The first contributing factor is limited outreach throughout the community, the consequence to that is low client rates which brings less staff. The second contributing factor is limited caseworkers, the consequence is low levels of applications being accepted or seen. The last contributing factor is limited access to technology, the consequence is low levels of knowledge of resources for possible clients. The capstone project focused on creating an infographic highlighting Hope Services, what the agency does, who they serve, as well as how families and children can be a part of it. After further research on Hope Services, the recommendations would be; providing necessary statistics for each of the various services, as well as the various districts as separate entities in addition to the districts as a whole, and continuing the branding within the various districts.