Document Type

Capstone Project (Campus-Only Access)

Degree Name

Bachelor of Arts (B.A.)


Health, Human Services and Public Policy

First Advisor

Susan Osorio


The unemployment rate within Monterey County is higher than that of the state and national level by more than 2%. The Institute for Innovation and Economic Development (iiED), an agency located on the California State University Monterey Bay (CSUMB) campus, focuses on offering programs that work toward developing entrepreneurs and supporting innovative ideas that lead to new business opportunities in the region. The iiED has implemented a social media resource for their community and population they serve. The blog is a platform for community members and others around the world to follow startups on their pursuit of becoming a business. Its purpose is to raise awareness and bring attention to the importance of entrepreneurship and how new businesses help fuel a healthy and stable economy. The blog would work as a connection resource as well as an inspiration to those seeking entrepreneurship as a career. The posts start with conducting interviews of successful entrepreneurs with these startups and businesses, the writing of their stories, and then consequently posting these stories on both the website and other social media platforms such as Facebook and Instagram. The expected outcomes from the blog are to showcase entrepreneurship and the good it does for the community and economy as well as helping entrepreneurs connect with some of the resources they may need. These inspirational stories will lead to new startups and therefore an increase in jobs and decrease in unemployment. For the future of the blog there is a recommendation of creating an application process for startups to apply for. This would generate more stories for the blog. There has been much excitement around the blog from both the startups and the agency that is continuing to grow with every story.

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