Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)


Humanities & Communication


Social media is very present in most people's contemporary daily experience with food content on these apps, mainly Instagram and TikTok, being a large part of this content. Social media provides users with a lot of information about many different things they may be interested in. However, the very aspects that make social media a positive tool in people's lives also prove to be negative. Through an introduction of Immanuel Kant's idea of imagination, social media is analyzed in regard to its ability to promote creativity in regard to food habits and choices. Food habits and choices are often a creative endeavor which further proves the relevance of creativity in relation to food habits and choices. The data for this project was mainly collected through personal interviews of people between the ages of 19 to 26 and all having social media. Four main themes were taken from this data which present perceived positive and negative effects of social media in regard to people’s food related habits and choices. The ability for people to find local restaurants and social media’s short video style content being two examples of aspects that prove to be positive and negative. Based on the data and analysis, a recommendation for social media usage habits that create a healthy relationship with food proves to be important and relevant. In the end social media provides us with many tools for creating positive habits and choices surrounding food. However, other aspects of social media prove to possibly hinder the creative dimension of food habits and choices.