Date

5-2025

Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Science (B.S.)

Department

Health, Human Services and Public Policy

Major

Collaborative Health and Human Services

Abstract

This capstone project addresses the lack of awareness among the senior population in Santa Cruz County about available resources and services that support healthy aging. Nonprofit Connection Santa Cruz County is a county-wide nonprofit that provides a platform to connect people, ideas, and resources for the benefit of nonprofits across all sectors. It serves a diverse population of over 270,000 residents, including a significant older adult population (19.8%) and a large Hispanic/Latino community (35.2%), by supporting nonprofits that address health and social needs. The project aimed to increase awareness through the creation and distribution of an informational pamphlet and a Senior Resource Tab on the organization’s website. Implementation included contacting local centers for permission to distribute pamphlets and promoting digital content through MailChimp, Facebook, and LinkedIn. The campaign ran for approximately three weeks. Engagement data showed strong reach and moderate interaction across platforms, especially among the 65+ age group. These results suggest the project met its goal of increasing awareness and laid the foundation for continued outreach. Future recommendations include expanding social media efforts, enhancing tracking tools, and gathering more formal feedback from community partners.

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