Date

5-2019

Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)

Department

Liberal Studies

Major

Human Development and Family Studies

First Advisor

Rob Weisskirch

Abstract

Nowadays, many children spend hours in front of a screen, which may expose them to unhealthy consumer commercials about unhealthy foods. Since marketers use tactics like repetition and bright colors to attract viewers and persuade them into consuming their products, children may then believe what the advertiser is claiming. To educate the children on unhealthy marketing products, I have created a lesson about healthy foods choices and the different marketing tactics used in popular food advertisements for a class of second graders at Virginia Rocca Barton Elementary in Salinas, California.

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