Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)


Health, Human Services and Public Policy


Social Work


Peace of Mind Dog Rescue (POMDR) is a program that provides supplies and support to vulnerable populations to help with the care of their pets. This program is very successful at partnering with organizations and individuals for fundraising and to obtain supplies, but it frequently has a large inventory that needs to be distributed where it is needed most. There is a need to identify if outreach to vulnerable populations could be improved, resulting in a more efficient use of the programs resources. This capstone project focused on active marketing and outreach throughout Monterey county through multiple tabling events in front of discounted spay and neuter buses. POMDR supplies distributed included free flea treatment, dog food, leashes, harnesses, collars, and dog beds. Additional to supplies, business cards and brochures describing the services provided at POMDR were also handed out. Findings and recommendations are that outreach via partnering with discount spay programs to vulnerable populations who may need additional supplies and services was successful and resulted in distribution of a good amount of flea medication and harnesses. Surprisingly, dog beds were not as popular. Repeat usage of the program is expected based on feedback from clients. Future outreach is recommended.