Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)


Health, Human Services and Public Policy


Collaborative Health & Human Services


The Basic Needs Initiative at CSUMB advocates for overall wellness security and offers six programs to support their mission. Students facing food insecurity experienced lack of stability, mental health issues from past trauma, and lack of college readiness. Some consequences are poor health, worsen mental health and low academic standing. Prior to the shelter-in-place, Basic Needs offered food pantries, in-person CalFresh assistance and events which offered students hot foods. The quarantine caused a decrease in the services within Basic Needs while there was an increase of need within the student body. The internet barrier affected the services the organization offered which made it difficult for students to participate. My capstone project focused on increasing the social media content by sharing useful resources at least five times a week. About 41% of CalFresh applications in 2020 were submitted during the eight weeks of the project. Overall there was a 21% increase of followers with an average of one new follower per post throughout August 31st and November 6th.