Bachelor of Arts (B.A.)
Health, Human Services and Public Policy
According to California Department of Public Health, 48% of tobacco retailers in Monterey County sold cigarettes to minors in 2010. The rate has highly increased within the last ten years of evaluating the issue in Monterey County. Therefore, the Monterey County Tobacco Control Program began the process of implementing a new policy to help reduce the rate of illegal cigarette sales to minors. A Tobacco Retailer Licensing (TRL) ordinance is a strong tobacco policy which has been proven effective in over 80 cities and counties in California. So, for my senior capstone project is participated in the development of public policy. In order for the Tobacco Retailer Licensing ordinance to pass by the Board of Supervisors, I coordinated three educational presentations for Monterey County tobacco retailers. The presentation is to educate retailers on the public awareness of illegal cigarettes sales to minors. Also, I participated in the Youth Tobacco Purchase Survey training (YTPS). The YTPS training is to prepare youth for compliance checks with law enforcement. Finally, I created an educational packet for the Board of Supervisors regarding the effectiveness of Tobacco Retail License ordinance in other cities and counties in California. During the whole process I came across challenges and barriers which made the TRL implementation process slower than expected. But, with patience and persistence there has also been great success in getting closer to adopting a stronger tobacco policy that would change public health issues.
Huerta, Christine, "Tobacco Retail License Ordinance" (2011). Capstone Projects and Master's Theses. 183.