Information Sharing Behavior of the Older Adults: An Empirical Study of Their Online Privacy Concerns
This study aims to understand the concerns and behavior of older adults towards information privacy in the context of online interactions: what factors shape older adults' privacy risk concerns regarding sharing their online information; how do the privacy risk concerns affect their online behavior and what factors might mitigate this relationship. We propose a research model based on the Theory of Reasoned Action. Based on the findings, we discuss the study's implications.
Gupta, Babita and Chennamaneni, Anitha, "Information Sharing Behavior of the Older Adults: An Empirical Study of Their Online Privacy Concerns" (2017). College of Business Faculty Publications and Presentations. 3.
Presented at AMCIS 2017