Document Type

Main Theme / Tema Central


In the time of a global pandemic, it is important to understand the tactics used by social movements to adjust to an entirely new environment. This research paper covers the way that the University of California, Santa Cruz COLA strike changed from using wildcat tactics to becoming a ULP strike while mobilizing entirely online. I first reviewed literature on social movement tactics and framing. Then, I analyzed COLA strike-related social media, including their website, Twitter, Facebook, and Instagram accounts. I found that the pandemic had shaped the tactics used by the movement by utilizing union support to protect those fired during the financial insecurity caused by the pandemic. Additionally, activists engaged in frame extension to incorporate other social issues into their cause, drawing on a larger base for support. This was particularly impactful through the use of social media and the creation of their own platform, StrikeU.



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