Keywords
Environmental Justice Movement, Social movements, Environmental issues, Social media ads, Internet activism
Document Type
Main Theme / Tema Central
Abstract
In a world where social media is at its optimal peak, social movements can use the ceaseless platform to mobilize, spread awareness, and promote activism. With climate change and environmental damages being a crucial societal issue, the Environmental Justice Movement must advance their mobilization towards the next collective of civilization. For this study, I focus on college students, and how social media ads influence internet activism within them. In doing so, I highlight characteristics like an individual’s perception and their social networks, mixed with advert engagement factors like vividness, content of post, and call to action.
Recommended Citation
Perez-Amaya, Gabriela
(2025)
"College Students’ Activism: The Usage of Social Media Ads,"
Culture, Society, and Praxis: Vol. 17:
No.
1, Article 3.
Available at:
https://digitalcommons.csumb.edu/csp/vol17/iss1/3