California State University, Fullerton
Jenny Lin and Angeline Nariswari
The hospitality industry contributes significantly to global climate change through its high resource consumption and emissions due to travel. As public pressure for hotels to develop sustainability initiatives to mitigate their footprint grows, a lack of understanding of green behavior and consumption of hotel guests (Baker, Davis, & Weaver, 2013; Millar & Baloglu, 2011) hinders the adoption of effective programs. Most tourism research thus far has focused on the ecotourism segment, rather than the general population of travelers (Dolcinar, Crouch, & Long, 2008), and while research in consumer behavior shows that locus of control (LOC) and guilt can influence guests’ environmental behavior (Antonetti & Maklan, 2013; Biswas, Licata, McKee, Pullig, & Daughtridge, 2000), those factors have not been tested with consideration of the subjective norm to measure their interaction and effect on recycling behavior. This study first examines the importance of internal and external LOC on factors for selecting hotel accommodation and the extent of agreement about hotel practices and, second, examines the differences in recycling behavior among guests with internal versus external LOC under levels of positive versus negative subjective norms and feelings of low versus high guilt.
Nader, Brishna and de los Santos, Cris, "The Role of Locus of Control in Driving Pro Environmental Behavior in Hospitality" (2019). CSU Student Research Competition Delegate Entries. 12.
Additional FilesNaderB_delosSantosC_InternalLOC2019 (1).pdf (168 kB)