Date

5-2024

Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Science (B.S.)

Department

Health, Human Services and Public Policy

Major

Collaborative Health and Human Services

First Advisor

Barbara Silverthorne

Abstract

Teen dating violence has become a damaging issue in Salinas, California, which forces the community to find immediate solutions to prevent the devastating aftermath of this problem on adolescents. This paper provides ideas for solving this issue by designing the "That's Not Cool" social campaign that was created to maintain healthy relationships between teens. Coordinated with the STRYVE program of the County of Monterey Health Department, the plan was implemented in the Salinas City High School District, where the population is predominantly Hispanic or Latino. As a result of studies, poverty, cultural beliefs, and poor education have been identified as factors contributing to teen dating violence. The effects of teen dating violence include increased violence, intergenerational trauma, and physical injuries or deaths, according to further research. The project used social media campaigns as well as outreach missions to increase knowledge, build awareness, and curb youth violence. The results were more awareness among teenagers about teen dating violence and 150 additional followers on the social media platform. Evaluation methods consisted of pre-post surveys as well as analysis of social media insights. The recommendations for the agency are to continue educational campaigns, resource allocation to prevention programs, and constant community engagement. Overall, dealing with teen dating violence needs a multifaceted approach, including education, awareness, and community involvement.

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