Senior Capstone Project final research report : raising awareness of child abuse through social marketing

Author

Reginald Bennett, California State University, Monterey Bay

Date

2011

Document Type

Capstone Project

Degree Name

Bachelor of Arts (B.A.)

Department

Health, Human Services and Public Policy

Abstract

During April’s child abuse prevention month, I partnered Monterey County Department of Social and Employment Services with The Council on Child Abuse Prevention in Monterey County to distribute 20,000 DVDs available free of charge to the public at their local library. The DVD, First Impressions, is an educational tool on the effects of violence in child brain development. I developed public services announcements in Spanish and English that were aired on five local radio stations to raise awareness of child abuse and where the public could obtain the First Impressions DVDs.

Comments

Capstone Project (B.A.) Health, Human Services, and Public Policy Department

Recommended Citation

Bennett, Reginald, "Senior Capstone Project final research report : raising awareness of child abuse through social marketing" (2011). Capstone Projects and Master's Theses. 148.
https://digitalcommons.csumb.edu/caps_thes/148