Capstone Project (Open Access)
Bachelor of Arts (B.A.)
Health, Human Services and Public Policy
Collaborative Health and Human Services
Salud Para La Gente is a non-profit healthcare organization with clinics in Santa Cruz County and North Monterey County. Its mission is to provide high-quality, comprehensive, and cost-effective healthcare that is responsive to the needs of the communities they serve. Health inequities among Hispanics in the United States are too high. Contributing factors such as the lack of access to healthy foods, medical insurance, and community resources increase the risk of health issues, medical costs burden, shorter life expectancy, and weakened quality of life. The Salud Para La Gente Telehealth project aimed to increase marketing awareness through a website that included an educational video in English and Spanish to help patients conduct video visits from anywhere. The goal was to increase the number of clients and level of engagement with the agency by providing a bilingual resource that meets the clients' needs.
Sanchez, Delfina, "Supplying Telehealth Resources Through Marketing" (2022). Capstone Projects and Master's Theses. 1280.