Document Type

Capstone Project (Campus-Only Access)

Degree Name

Bachelor of Arts (B.A.)


Health, Human Services and Public Policy


Collaborative Health and Human Services


The Monterey Bay Region has a diverse population of entrepreneurs and business owners, but people of color and women face greater barriers to starting and sustaining a successful business. Some factors contributing to this problem include lack of access to financial capital, educational attainment, limited networking opportunities, and unsuccessful outreach efforts. The results of these barriers include wealth disparities, lack of diversity in the business sector, and less job creation. The Institute for Innovation and Economic Development (iiED) prepares and supports community members in the Monterey Bay Region for personal and financial success as entrepreneurs. For my capstone project, I conducted interviews with community leaders in the Monterey Bay Region to learn more about the common barriers entrepreneurs from underserved communities face when starting a business and what can be done to increase outreach to these communities. An executive summary of my findings was presented to the iiED to help their outreach efforts.

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