Date

5-2022

Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)

Department

Health, Human Services and Public Policy

First Advisor

Ignacio Navarro

Abstract

Lack of knowledge and experience with the fast-changing technology tools makes the elderly community vulnerable to fraud. The consumer and environmental protection division at the Monterey County District Attorney’s Office is serving an increasing number of adults impacted by fraud crimes in the County. This capstone project addresses this issue by increasing awareness around fraud, with a focus on the elderly population. The project consisted of implementing an awareness campaign focused on creating education messages about fraud risks for the elderly community in collaboration with local agencies and senior living centers. Printed materials and social media were used to reach the focus population. The project assessment showed that more than half of the distributed brochures were taken, and the Facebook likes for posted educational materials reached 17 likes and 18 shares. The results suggest the District Attorney’s Office should continue to distribute regularly updated brochures and social media output necessary to increase awareness and decrease the number of fraud victims.

Download

Share

COinS