Date

12-2022

Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)

Department

Health, Human Services and Public Policy

Major

Collaborative Health & Human Services

First Advisor

Esmeralda Maldonado

Abstract

The Health Projects Center is a non-profit organization in Monterey County that provides a wide range of resources and support through its Multipurpose Senior Service Program (MSSP) to senior citizens of age 65 and older who have Medi-Cal benefits. This program helps seniors age people stay comfortably in their own homes. The main problem is that clients are not using the MSSP resources and support, to their advantage, in order to be healthy and safe in the comfort of their own homes. The agency's problem is the lack of marketing their services to community partners, which does not allow them to maintain the required number of referrals they need to receive per month to stay open. The objective of this project was to market the program and establish connections with local physicians and agencies that can refer clients to the program. The expected outcome was successful, and more community partners are aware of the program. The program should build a list of all the updated community partners of Monterey County, so they can stay in touch with them every other month for new possible references.

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