Date
12-2024
Document Type
Capstone Project (Open Access)
Degree Name
Bachelor of Arts (B.A.)
Department
Humanities & Communication
Major
Humanities and Communication
First Advisor
Hojin Song
Abstract
This paper puts a lens on the growing popularity of social media apps promoting fashion trends for it's users leading to a rise in overconsumption of products. Research was aimed at several different online trends that were marketed towards female consumers; The Stanley Cup, The 2023 Barbie movie press tour and The Hello Kitty girl. In examining these trends the findings show that through the usage of the algorithm social media apps are able to learn and curate specific content targeted towards certain parts of one's identity.
Recommended Citation
Alvarado Rivera, Marian, "Buying The Trend: How trends target identity leading into the normalization of overconsumption" (2024). Capstone Projects and Master's Theses. 1865.
https://digitalcommons.csumb.edu/caps_thes_all/1865
