Date

12-2018

Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)

Department

Health, Human Services and Public Policy

Abstract

Walnut Avenue Family & Women’s Center (Walnut Avenue) is a nonprofit agency that provides services to women, children, and families in Santa Cruz County. Programs include domestic violence services, early childhood education, and youth engagement. To provide these services, Walnut Avenue depends heavily on restricted funds, but this can be an unstable revenue stream. If an unexpected cost arises, restricted funds designated to a specific program cannot be reappropriated to alleviate the expense. Losing a critical grant may also force an organization to make cuts in programs or staff, impacting the quality of services. In order to expand revenue sources and raise unrestricted funds, a volunteer fundraising group was created. Friends of Walnut Avenue will support existing fundraisers and recruit donors to support the agency. Funds raised by the group will be used to maintain, improve, and expand Walnut Avenue’s programs. Project success is assessed by having five individuals attending the first group meeting, and three commit to join. After the meeting, members were sent a survey to provide feedback about the knowledge and tools they need to be successful. It is recommended that the group’s infrastructure is reviewed as membership grows, ensuring volunteers receive adequate support. It is also recommended that Walnut Avenue be in contact with the group at least once a month.

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