Capstone Project (Open Access)
Bachelor of Arts (B.A.)
Health, Human Services and Public Policy
Literacy levels are too low in Monterey County. Collaboration with the Central Coast YMCA and CHISPA Housing, the goal is to help the disadvantaged kids in grades kinder to 6th in an after-school program. The Central Coast YMCA has a mission to strengthen communities through programs that develop youth and support healthy living. CHISPA housing strengthens low-income families, by providing affordable housing. Contributing factors to the low literacy levels in Monterey County are, language barriers within families, lack of parent engagement and poverty. These can lead to higher rates of school dropouts, unemployment and increased incarceration rates. The project implemented is a marketing plan to increase participants and level of engagement. The strategies consist of, door to door soliciting and placing posters around the community. At the end the intern was able to determine which strategy worked best, to use in the upcoming school years.
Leon Ceja, Roxanna, "Marketing Strategies to Increase Participant Rates" (2020). Capstone Projects and Master's Theses. 772.