Date

5-2020

Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)

Department

Health, Human Services and Public Policy

Abstract

The Monterey Peninsula College (MPC) Foundation is a nonprofit organization that acts as the fundraising arm to Monterey Peninsula College. The agency serves all students attending MPC. The macro-level problem that this capstone addresses is that there are too many students dropping out of college. The MPC Foundation is able to address the issue by providing financial assistance to alleviate the stress of college and the cost of living expenses for students in need. The project, named Strategic Outreach Program for the MPC Foundation, consisted of designing a strategy to reach current students in order to expand their awareness of the foundation’s services. The project was based on collecting first-hand information from students through table demonstrations. The data was used to inform the foundation of current awareness levels and to offer recommendations regarding students’ preferred ways to receive information from the foundation.

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