Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)


Health, Human Services and Public Policy


Collaborative Health & Human Services


Santa Cruz County Friday Night live Partnership (FNL) is a program that is youth led and driven, designed to prevent alcohol and drug use among youth. The capstone project focused on lack of engagement with youth in the community. This was addressed with a radio public service announcement (PSA). It was focused on a Positive underage drinking campaign done through chapter weekly activities. A radio public service announcement (PSA) was done by the youth to engage with their community. A timeline was calculated that showed the percentages of recruitment before, during, and after the video to show efficacy of the video for increasing youth involvement. The contributing factors for lack of engagement with the youth in their community, are youth being peer pressured to not participate, financial problems, and lack of awareness about out-of-school programs. The consequences are an increase in irresponsible behavior, youth violence/gang activity, alcoholism and drug addiction. The capstone project was designed with weekly agendas that were approved by and edited by the project mentor. Assessment methods used were pre- and post-individual skill assessments to measure the engagement of the youth. The findings on this project showed youth at Watsonville YMCA feel they still need improvement in building confidence in life skills. The recommendations to Friday Night Live when conducting this project is to start early, include extra time in the timeline such as holidays, and youth not attending a meeting as it will delay the timeline.