Social marketing research on teenage pregnancy prevention among Latino parents : a case study

Author

Kate Murphy, California State University, Monterey Bay

Date

2004

Document Type

Capstone Project

Degree Name

Bachelor of Arts (B.A.)

Department

Health, Human Services and Public Policy

Abstract

In this case study, the views, values, and beliefs of Latino parents on the topics of teen pregnancy, parent-child communication, and sex education were researched with participants from the Migrant Education program in Soledad. Qualitative data was collected from parents through an informal discussion led by a bilingual facilitator, and quantitative data was collected from questionnaires. Data was used to evaluate the Social Marketing Campaign at Monterey County Health Department, project POSTPONE. Evaluation was based on cultural appropriateness and relevance of teenage pregnancy prevention services offered by POSTPONE and its sub-contracting organizations.

Comments

Capstone Project (B.A.) Health, Human Services, and Public Policy Department

Recommended Citation

Murphy, Kate, "Social marketing research on teenage pregnancy prevention among Latino parents : a case study" (2004). Capstone Projects and Master's Theses. 242.
https://digitalcommons.csumb.edu/caps_thes_restricted/242