Research in Business and Marketing (with SPSS and Excel Tutorials)
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Description
Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset.
Publisher
Cognella
Publication Date
2011
Department
Business
ISBN
9781609271213
Recommended Citation
Millson, Murray, "Research in Business and Marketing (with SPSS and Excel Tutorials)" (2011). Faculty Bookshelf. 39.
https://digitalcommons.csumb.edu/fac_books/39
