Bachelor of Arts (B.A.)
Health, Human Services and Public Policy
This project is a marketing plan designed for the Visiting Nurse Association's meningitis outreach program. The purpose of this resource is to improve outreach to adolescents, young adults, and their parents. Resources include: a list of contacts, sample letters to parents and schools, newspaper articles regarding meningitis, a power point presentation designed for the community, sample surveys, 2006 survey results, a timeline for the project to follow, and recommendations for the future.
Yahn, Kristen, "Visiting Nurse Association marketing plan : meningitis disease awareness program targeting adolescents and young adults" (2006). Capstone Projects and Master's Theses. 183.