Date

5-2024

Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)

Department

Health, Human Services and Public Policy

Major

Collaborative Health and Human Services

Abstract

The Institute for Innovation and Economic Development (iiED) is a nonprofit organization that has been pivotal in supporting entrepreneurial success in the Monterey Bay Region. The iiED’s programs and services are effective at helping to solve the problem that Too many entrepreneurs lack resources, support, and innovation to effectively start a business in Monterey, Santa Cruz, and San Benito Counties. Nonprofit organizations need to provide adequate proof to all stakeholders of mission fulfillment. Limited staffing, funding dependencies, and entrepreneurs needing substantial business services to meet the companies are contributing factors that can lead to missed opportunities, failed program deliveries, and reputation damage of nonprofit organizations. The Startup Spotlight: Chronicles of Innovation and Clarification (2016-2023) project aims to showcase the iiED's impact on startup success through interviews with past participants. By highlighting success stories, the project aims to demonstrate the iiED's effectiveness in supporting entrepreneurship and economic development in the region. As a way to provide evidence to all stakeholders of iiED’s mission accomplishment, a thematic analysis, Unveiling Success: A Case Study Analysis of Six Startup Champions (2016-2023), was conducted from transcripts of six startup Challenge winners (2016-2023) interviews. Conclusively results demonstrate iiED's capability in meeting expectations of entrepreneurs seeking funding assistance, business connections, and guidance. Moving forward, recommendations include continuing and expanding the scope of the project.

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Additional Files

Unveiling Success.pdf (2094 kB)
Thematic Analysis Report

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