Date

12-2024

Document Type

Capstone Project (Open Access)

Degree Name

Bachelor of Arts (B.A.)

Department

Humanities & Communication

Abstract

This study analyzes how fitness influencers on social media shape perceptions of hegemonic masculinity among young men. By examining content from influencers like Jay Cutler and Noel Dyzel, as well as insights from interviews, this research investigates the psychological and physical effects of adhering to idealized masculine body standards. The findings reveal that influencers reinforce traditional masculine norms but also offer alternative, more inclusive representations of strength and vulnerability. This analysis contributes to our understanding of how digital fitness culture influences young men's body image and mental health.

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