Pacific Grove High School : a social norm campaign approach

Author

Nicole Salazar, California State University, Monterey Bay

Date

2010

Document Type

Capstone Project

Degree Name

Bachelor of Arts (B.A.)

Department

Health, Human Services and Public Policy

Abstract

This capstone project was an implementation of a social norm campaign at Pacific Grove High School. The social norm campaign is a technique used to give awareness to high school students of their peers' actual use of alcohol and marijuana and their own misconceptions of their peers' use. Many students overestimate their peers' use of alcohol or marijuana which can influence their own choice to use.

Comments

Capstone Project (B.A.) Health, Human Services, and Public Policy Department

Recommended Citation

Salazar, Nicole, "Pacific Grove High School : a social norm campaign approach" (2010). Capstone Projects and Master's Theses. 200.
https://digitalcommons.csumb.edu/caps_thes_restricted/200