Bachelor of Arts (B.A.)
Health and Human Services
This capstone project was an implementation of a social norm campaign at Pacific Grove High School. The social norm campaign is a technique used to give awareness to high school students of their peers' actual use of alcohol and marijuana and their own misconceptions of their peers' use. Many students overestimate their peers' use of alcohol or marijuana which can influence their own choice to use.
Salazar, Nicole, "Pacific Grove High School : a social norm campaign approach" (2010). Capstone Projects and Master's Theses. 200.